Hells Canyon Visitors Bureau gets new name | Business
The Hells Canyon Visitor Bureau Board of Directors has voted unanimously to change the name of the organization to "Visit Lewis Clark Valley" as part of a rebranding initiative.
Northwest Media Productions is developing the organization's initiative to rebrand itself. The revised name and logo have already appeared in print advertising, while the complete transformation will coincide with the launch of the redesigned website in January.
"Over the past 14 years, the organization has grown from promoting tourism in Asotin County to the marketing organization for the entire valley,” according to Michelle Peters, Visit Lewis Clark Valley President and CEO. "We have so many things to offer here, with the historical aspects, arts and culture."
Peters says there are many things to do in the region and when you say Hells Canyon Visitor Bureau, people thought they just booked boat tours and nothing else. "Visit Lewis Clark Valley is a call to action and identifies our location and it will be presented as such in everything we do.”
Although the logo and name change is slight, it reflects the mission of the organization: “…to attract visitors from around the world to experience the Lewis Clark Valley to support a positive economic impact.”
“The marketing message will continue to feature our main attraction, Hells Canyon, as well as the historical, cultural and abundance of outdoor recreational activities, many of which are available year round,” Peters says.
Tourism generates nearly $40 million annually for the local economy, with each visitor spending an average of $197 each day. The leisure and hospitality sector employs 10% to 12.5% of the total jobs available in Asotin and Nez Perce counties.
Visit Lewis Clark Valley is a not-for-profit organization that enhances the local economy by marketing the region as a premier visitor destination in Southeastern Washington and North Central Idaho for cultural, historic, and leisure activities, as well as sports and recreation events and meeting and business travel. Funding sources include City of Clarkston, Asotin County, City of Lewiston and the Idaho Travel Council Grant.
The Visit Lewis Clark Valley business office and Visitor Information Center is located at 847 Port Way in Clarkston. The organization also operates a Visitor Information Center at the Lewiston Community Center, 1422 Main Street in Lewiston. For more information, call 509-758-7489 or visit www.visitlcvalley.com .